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smarten up 30 spf

Smarten Up | SPF 30 Cream

$47.00

You asked (for years)… we finally delivered.

Smarten Up is our long-awaited mineral SPF 30—and she’s worth the wait. This daily protective cream offers broad-spectrum UVA/UVB protection using only natural, non-nano ingredients, with zero greasy residue or ghostly white cast. Just smooth, glowy, protected skin.

Formulated with zinc oxide, titanium dioxide, ginseng, willow bark, and hyaluronic acid, it’s a powerhouse blend that shields your skin from sun damage, pollution, and even screen time (hi, blue light). It’s lightweight, ultra-hydrating, and basically the SPF your skin has been dreaming of.

Now that she’s here, don’t start your day without her.

As the final step in your morning skincare routine, pump 1–2 pumps into your hands and rub them together to warm it up—this helps it glide on evenly and prevents any white cast.

Apply generously to face and neck 15 minutes before sun exposure. Reapply every two hours, or after sweating, swimming, or towel drying.

Pro tip: Layer over Go Getter for dry skin days.

Active Ingredients:
Zinc Oxide (Non-Nano) 18.4%, Titanium Dioxide (Non-Nano) 2%

Inactive Ingredients:
Aloe Barbadensis (Aloe Vera) Leaf Juice, Caprylic/Capric Triglyceride, C10-18 Triglycerides, Propanediol, Coco-Caprylate, Polyhydroxystearic Acid, Polyglyceryl-3 Polyricinoleate, Panax Ginseng Extract, Glycerin, Sodium Stearoyl Glutamate, Xanthan Gum, Salicylic Acid, Tocopherol (Vitamin E), Stearic Acid, Natural Fragrance, Potassium Sorbate, Alumina, Benzyl Alcohol, Sorbic Acid.

PROUDLY CANADIAN MADE 🍁

PROUDLY CANADIAN MADE 🍁

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