k’pure’s Summer Skincare Routine

June-uary has officially come to an end, which means summer on the West Coast can finally begin! While endless beach days, park picnics, and patio hangs are just around the corner, so is the season for dry, dehydrated, and irritated skin. The sun, heat, and humidity can take a toll on our skin, leaving it thirsty, sensitive, and in need of extra care. But fear not! With the right tools and a tailored routine, you can keep your skin glowing and healthy all summer long.

Speaking of routine, here is the one you’ll find stocked on our bathroom shelves this summer season:

Step 1: TONE WITH GLOW UP

Achieving that coveted summer glow starts with Glow Up Brightening Toner — made to help you shine. Crafted with a potent blend of Niacinamide, Watermelon, and Cucumber, this toner is your ticket to a refreshed, radiant complexion that looks naturally luminous.

How to Apply:

After cleansing (in the morning and evening), spritz the face and neck with Glow Up toner and use clean hands to press into skin until absorbed. When used twice daily, Glow Up will brighten skin, tighten pores and even out skin tone.

Step 2: TARGET WITH TOTAL PACKAGE

Excessive sun exposure can often lead to dull, tired-looking skin and a host of other issues. That’s why we’ve included Total Package Vitamin C & Hyaluronic Acid Serum, a powerhouse product that helps smooth skin, tighten your complexion, reduce the appearance of redness, regenerate the moisture the barrier of skin, and fade pigmentation spots.

How to Apply:

After cleanser and toner, apply 1-2 pumps of Total Package to the entire face and neck. This combo of Vitamin C, Hyaluronic Acid and plant extracts will leave your skin brighter and more radiant after the very first application!

Step 3: MOISTURIZE WITH GLOW GETTER

In the sweltering heat of summer, the last thing you want is a moisturizer that feels like an extra layer of clothing. That's where K'pure's new Glow Getter Hyaluronic Gel Moisturizer comes to the rescue. This lightweight moisturizer is designed to keep your skin deeply hydrated without the aftermath of an oily residue.

How to Apply:

After cleansing and applying your toner and serum, use a pea-sized amount of Glow Getter on your face and neck. For extra hydration, a light layer of Go Getter moisturizer can be used on dry spots on sun-kissed skin.

Step 4: PROTECT WITH SMARTEN UP

Now for the final step in your summer skincare routine — SPF! Protecting your skin from harmful UV rays is non-negotiable, especially during the sun-soaked summer months. Our Smarten Up SPF 30 Cream is not just any sunscreen; it's a multifunctional powerhouse that combines sun protection with skin-loving benefits.

Daily application of SPF is essential for maintaining skin health and preventing the adverse effects of sun exposure.

How to Apply:

After your moisturizer has set, pump 1-2 pumps of product into your hand, rubbing hands together to warm ingredients to avoid white traces or residue. Apply generously and evenly, 15 minutes before sun exposure. Smarten Up's ultra-light texture diffuses the skin without a white trace or greasy residue.

Bonus Step 5: HYDRATE (EVERYWHERE) WITH LIGHTWEIGHT

After a busy day of summer activities, your skin deserves some extra love and care — and we mean the whole body! Packed with ultra-nourishing ingredients, our Lightweight Deep Moisture Lotion delivers a surge of hydration to replenish and soothe sun-exposed, dehydrated skin. It's like a tall drink of water for your skin, quenching its thirst and leaving it feeling soft and supple. Plus it comes in a delicious vanilla scent, OR a new Coconut/Lime scent if beachy, cocktail vibes are more your thing.

How to Apply:

When it comes to Lightweight, a little goes a long way. This lotion gives you a full-body option that's light (obviously) and absorbs beautifully on damp or dry skin, so don't overdo it. Perfect to add to your nightly routine after a day spent in the sunshine!