Welcome to our first Ask Karen Q&A!  This week, we’re tackling an age-old question: “What is the correct order to apply my skincare products?” We explain why the order matters, walk you through the four key steps in our founder’s optimized routine, and share tips for incorporating SPF, exfoliators, and masks into your regimen.

Ready to get the scoop on everyone's favourite citrusy skincare superhero? Well, you’ve come to the right place because we’re diving deep into the wonderful world of Vitamin C. And trust us, there's way more to it than just your morning glass of OJ!

As we near the end of another year, we're taking a moment to reflect, reset, and set our intentions for the year ahead. At k’pure, our mission has always been rooted in creating clean and sustainable skincare that nurtures your skin (and the planet).